How you brush your hair is the key to strong and healthy hair and the single most overlooked step in hair care. Hair is weakest when wet and pulling at it can snap it like a rubber band. This is why you should brush with a tool that gently loosens knots without pulling or breaking hair. Exclusive ultra-soft IntelliFlex® bristles glide through tangles with ease. Minimizes pain and protect against split ends and breakage. Lets you brush with less force so you can detangle with less damage to your hair.