Cleanse face with gentle massaging motion. Rinse thoroughly.Dermatologist recommended for effective yet gentle cleansing. Cleanses without drying or irritating. This foaming cleanser is 100% soap free, so it removes dirt, oil and makeup without stripping or drying like soap can. And it won’t sting your eyes, so it’s ideal for removing eye makeup. Unlike some cleansers, PURPOSE Gentle Cleansing Wash is 100% oil-free and non-comedogenic so it won’t clog pores or leave residue.