What is Lutein? Lutein is a naturally present substance in every person's eyes. It is classified as a carotenoid. Carotenoids are plant pigments that fall under the category of phytonutrients. They are special, complex substances that give pigment to fruits, vegetables, and plants. Lutein specifically is known to best absorb extra excess light energy to prevent plant damage from the sun. In nature, Lutein can be found in myriad plant life. In fact, it's found at its most potent in the marigold flower, giving it its bright, gold coloring. In the human body, lutein is found in the macula of the eye. The high concentrations are what make the macula appear with a yellowish color. What are Lutein benefits? Lutein, being naturally present in the body, is unfortunately susceptible to decreasing as we age. Most people don't consume the amount of lutein needed daily, vitamins and supplements are a great option.* Lutein may come in additional forms such as drops, caps, tablets, pills, gummies, veggie capsules, liquids, chewables or powders. Free of Gluten, Wheat, Yeast, Milk, Lactose, Artificial Flavor, Artificial Sweetener and Preservatives. Gluten FreeA product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free. Non-GMOA product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients. See how we make shopping for wellness even easier. Learn more about our wellness icons.