Trust the experts in silver & blonde hair care for radiant results. We believe that excellent products should be available to everyone and pride ourselves on producing a high quality and affordable purple shampoo. This color-safe formula boosts texture & softness while helping to neutralize unwanted yellow hues and reduce brassiness. Green Tea Extract and Folic Acid strengthen and condition, while CoQ10 protects from styling damage and environmental stressors to keep hair strong & healthy. Macadamia Nut Oil moisturizes rough, limp hair (improving elasticity) without leaving your scalp greasy. The Jhirmack Silver Hair Care regimen is developed for all shades of silver, blonde and gray hair; from cleansing to conditioning. Our innovative & effective violet pigment in all formulas work to neutralize unwanted yellow and orange tones, aiding in the reduction of brassiness and helps to brighten silver/blonde hair.