Help numb away tough pain with maximum strength Icy Hot Pain Relieving Cream With Lidocaine Plus Menthol. This max-strength pain cream is non-greasy and works by desensitizing aggravated nerves to give you fast-acting, long-lasting pain relief where you need it most. It's icy first to dull the pain, then hot to relax it away. Icy Hot Lidocaine Cream helps temporarily relieve pain associated with back pain, muscle pain, foot pain, knee pain and arthritis pain. At the gym, at home or on the job, rely on Icy Hot Max Strength Pain Relief Cream for lasting pain relief. Icy Hot is the No. 1 topical pain relief brand.* *Among OTC topical analgesics.