Herbatint Permanent Herbal Hair Color Gel, Platinum Blonde 10 NLuminous Platnium Blonde shade that's rich in highlights. No ammonia and no parabens. Soothe the scalp and protect the hair during coloring. Applying is easier than ever with their thick, gel-based formula. Leftover dye can be stored until next use, so you only use what you need. Covers 100% of grey hair. Low peroxide concentration (10 volumes). Lightens up to 2 tones.