Colgate Sensitive Whitening Toothpaste offers all the benefits of a whitening and sensitive toothpaste in one to start your everyday smile care routine. This sensitive teeth toothpaste contains potassium nitrate, a key antisensitivity ingredient that reduces hypersensitivity in the mouth. Brushing to restore a naturally brighter smile and getting clinically-proven sensitivity relief for your sensitive teeth pain should be anything but ordinary. This Colgate whitening toothpaste works to polish away surface stains, providing tooth whitening action all while leaving behind minty fresh breath. Gluten Free A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free. See how we make shopping for wellness even easier. Learn more about our wellness icons.