Colgate Optic White Advanced is a whitening toothpaste that deeply whitens your teeth up to four shades*. Optic White toothpaste also contains Colgate’s patented 2% hydrogen peroxide formula. Enamel-safe for daily use, add this Colgate toothpaste to your oral care routine for teeth whitening. Colgate Optic White Advanced whitening toothpaste is a vegan toothpaste that’s also gluten-free and sugar-free. *when brushing twice daily for 6 weeks Gluten FreeA product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free. See how we make shopping for wellness even easier. Learn more about our wellness icons.